How Long Does Upload to Pepsi Rewards Take
 Pepsi Stuff Logo (Tertiary Version) | |
| Blazon of site | Client loyalty |
|---|---|
| Available in | 1 linguistic communication |
| Dissolved | Oct 31, 1996 (1996-ten-31) (First Version) December 31, 2008 (2008-12-31) (Second Version) |
| Predecessor(s) | Pepsi Pass (Third Version) |
| Successor(s) | Pepsi Laissez passer (Second Version) |
| Created by | PepsiCo |
| URL | Archived official website at the Wayback Car (archive alphabetize) |
| Commercial | Yes |
| Registration | Optional |
| Launched | March 28, 1996 (1996-03-28) (First Version) February 1, 2008 (2008-02-01) (Second Version) |
| Current status | Inactive |
Pepsi Stuff was a major loyalty program launched past PepsiCo, offset in North America on March 28, 1996[1] then effectually the world,[ citation needed ] featuring premiums — such as T-shirts, hats, denim and leather jackets, bags, and mountain bikes[1] — that could exist purchased with Pepsi Points through the Pepsi Stuff Catalog or online. Customers could acquire points from specially marked Pepsi packages and fountain cups. Additional points were sold both by Pepsi and past consumers, the latter mainly enabled by eBay.[ commendation needed ] The first Pepsi Stuff promotion concluded on October 31, 1996. It was relaunched 12 years after on February ane, 2008, ended on December 31, 2008, and was relaunched as Pepsi Pass in August 2015. Pepsi Stuff was relaunched on January 22, 2018 with retro editions of Pepsi, and ended on February 28, 2019.[2]
History [edit]
Program inception [edit]
The premium-based loyalty program of PepsiCo called Pepsi Stuff was launched in the U.s.a. on March 28, 1996.[one] Points were distributed on four billion packages[three] and billions of cups and millions of consumers participated. According to some sources, the showtime Pepsi Stuff campaign significantly outperformed The Coca-Cola Visitor's much-anticipated Atlanta Olympics Summer with growth three times larger than Coca-Cola'south and two points of share gained by Pepsi.[ citation needed ] Pepsi Stuff connected to run throughout Northward America due to consumer and bottler demand, and was eventually expanded to include Mountain Dew and other drinks, and into many international markets. It ended on October 31, 1996. In response to the campaign, The Coca-Cola Company accelerated and extended its discount pricing programs.[ citation needed ]
To start their 2018 promotion, PepsiCo released cans and bottles with their 1973–87 logo. A curt time later, this logo would include Michael Jackson on information technology.
Partnership with Yahoo! [edit]
A 5-month promotion was launched August 1, 2000 by PepsiCo and Yahoo!. Yahoo! powered the web presence of the Pepsi Points premium program, and a new logo was placed on Pepsi products with the line "Pepsi Stuff.com, Powered by Yahoo!"[iv] Pepsi Stuff was ane of the kickoff major consumer promotions to feature a dedicated interactive Web site.[ commendation needed ] Celebrities like Andre Agassi, David Beckham, Beyoncé, Cindy Crawford, Jimmy Fallon, Jeff Gordon, Derek Jeter, John Lee Hooker, Shaquille O'Neal, Deion Sanders, Shakira, Britney Spears, and the Spice Girls appeared in Television set, print, and Cyberspace advertizing promoting Pepsi Stuff.[ commendation needed ] PepsiCo produced over 200 one thousand thousand catalogs each year, billions of Pepsi points, and an all-encompassing line of free merchandise.
Lawsuit [edit]
PepsiCo advertised Pepsi Stuff in a Super Bowl ad in 1996. In that advertising, Pepsi advertised a Harrier Jump Jet equally a prize that tin can be redeemed for 7,000,000 points. John Leonard realized that if he obtained xv points, and paid for the residual of the points with a bank check, the jet would be cheaper than what is would cost to buy. Then Leonard mailed it to Pepsi simply then Pepsi refused to give him a fighter jet. A lawsuit was filed in an try by a party to obtain a fighter jet for 7,000,000 purchased points. It was dismissed and is reported at Leonard v. Pepsico, Inc., 88 F. Supp 2d 116 (S.D.N.Y. 1996). He did not get the jet and if he did, military machine capabilities would have had to exist stripped, which would have made it unable to fly vertically.[5]
During the 2018 promotion, Pepsi has re-released several of their logos with famous musicians who were featured in their prior advertising campaigns, including Ray Charles on a 1990s-style tin similar to this 1.
Other Pepsi campaigns [edit]
In the years after the initial Pepsi Stuff promotion, both Pepsi and Coca-Cola have introduced other promotions in a similar vein to the original campaign. Some promotions involved a variety of merchandise, while others involved specific products, such as Greenbacks or MP3s. Pepsi's 2002–2003 iTunes campaign fizzled when only 500 cap codes were redeemed. Also in 2006, Pepsi introduced Pepsi Access in Canada to compete with iCoke, although that campaign ended in 2007.[ citation needed ]
The contest [edit]
In 2005, The Coca-Cola Company launched iCoke, a very similar program to Pepsi Stuff in which consumers collect points printed on packages in Canada. On February 28, 2006 — near x years after the kickoff Pepsi Stuff promotion began — The Coca-Cola Visitor responded with the launch of its first U.S. loyalty program and biggest promotion e'er, My Coke Rewards, a premium program that is managed through four-billion unique codes that consumers tin enter online to redeem over $50 million worth of premiums.[6]
For the bottles Pepsi would provide a code nether the canteen cap while in the cans it was inside the packaging box that it'southward shipped in
Rebooting Pepsi Stuff [edit]
On February 1, 2008, Pepsi relaunched the plan, this time in partnership with Amazon MP3 and with a dedicated website that provides a "shopping" experience modeled on the Amazon website. Amazon's partnership follows to Amazon's bodily website, where the option to pay for certain designated items with Pepsi Points instead of traditional payment methods, is bachelor. Pepsi once once again relied on celebrities to annunciate the promotion, including a Super Bowl spot starring Justin Timberlake and featuring Andy Samberg from Sat Night Alive.[ citation needed ] This promotion ended on December 31, 2008.[7]
1940's, 50's and 60's versions of the cans
Relaunch every bit Pepsi Laissez passer [edit]
The programme relaunched in 2015 every bit Pepsi Pass,[8] with unlike ways consumers could earn points: Either through the program's app downloaded through iTunes or Google Play (for 500 points), finding codes under caps (for ane,000 points), or inbound the lawmaking from the Pepsi website (for 100 points). This fourth dimension, the prizes included souvenir cards, electronics, and more than.
Pepsi would lastly re-release the 1998–2008 logo for the 2018 promotion. This would later have Britney Spears on these cans and bottles.
Relaunch nether Pepsi Stuff name [edit]
The program relaunched Jan 22, 2018, reused the old Pepsi Stuff name, and concluded on Feb 28, 2019. Like all programs using the proper name, points could exist earned by finding codes on caps and packaging. But this time, the program partnered with the NFL to add together NFL merchandise as role of the possible prizes users could go, in addition to premiums and drawings for concert tickets. Users could also download retro posters with their points every bit well.
Point values [edit]
Different products had codes worth different betoken values; single bottles generally had one point while tin 12-packs had two and 24-packs had four. Codes from Pepsi NFL Kickoff 12-packs were worth four points. Items available for redemption through the promotion ranged in value from five points (MP3 song download) to 175 points (Vintage Pepsi logo hoodie sweatshirt). Customers could besides redeem points for entry in various sweepstakes.[ citation needed ]
In February 2010, Pepsi launched a like rewards organisation in New Zealand on 1.5 litre bottles. Codes on the inside of the labels allowed consumers to purchase MP3s on Bandit.fm. It still is around today and 20 ounce bottles are worth one betoken along with the taller 16 ounce cans individually.
See also [edit]
- My Coke Rewards — now-defunct direct competitor of Pepsi Stuff and Pepsi Pass.
- Pepsi-Cola
- Pepsi Refresh Project
- Premium (marketing)
- Promotion (marketing)
- Leonard five. Pepsico, Inc., a court case involving a Harrier Leap Jet Pepsi featured in a Pepsi Stuff television commercial.
References [edit]
- ^ a b c "The Media Concern: 'Pepsi Stuff' Campaign Set". The New York Times. March 27, 1996. Retrieved December 31, 2010.
- ^ pepsistuff.com
- ^ "Potable Pepsi Become Stuff". The Complimentary Library. March 27, 1996. Retrieved December 31, 2010.
- ^ "Pepsi-Cola Company And Yahoo! Team To "Ability" Pepsi With Yahoo!". Yahoo!. March 22, 2000. Archived from the original on December 8, 2010. Retrieved December 31, 2010.
- ^ Haoues, Richard. "Flashback 1996: Man sues Pepsi for not giving him a Harrier Jet". CBS. CBS. Retrieved 22 May 2019.
- ^ "News Release: Coca-Cola N America Announces Launch of "My Coke Rewards"". The Coca-Cola Company. Feb 28, 2006. Archived from the original on December vii, 2010. Retrieved December 31, 2010.
- ^ "www.pepsistuff.com – The Official Website of Pepsi Stuff". www.xomba.com. January ane, 2009. Retrieved Dec 31, 2010.
- ^ Pepsi Pass
External links [edit]
- Official website (Archive)
- Danieli Consulting Master is the originator of Pepsi Stuff.
Source: https://en.wikipedia.org/wiki/Pepsi_Stuff
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